Sponsorship & Advertising Opportunities
2025 opportunities and pricing are now available! Get in touch with a rep for more information.
2024 IBS exhibitors who took advantage of IBS sponsorship and advertising opportunities to help promote their presence at the Builders' Show averaged 176% MORE leads than companies that did not. If you want to maximize your IBS participation, please consider some of the various options we have available to help you drive traffic to your booth.
Let us help you stand out! See all IBS 2025 sponsorship & advertising deadlines in one easy reference guide.
IBS OFFICIAL SHOW GUIDE
The IBS Official Show Guide is the source of information for IBS exhibits and educational sessions and is used by nearly all IBS attendees. Estimated circulation is 45,000.
IBS PRE-SHOW PLANNER
Learn more about marketing opportunities in our Pre-Show Planner.
PRE-REGISTRATION CREDENTIAL MAILER ENVELOPE
The Pre-Reg Credential Mailer Envelope contains the materials attendees need to gain access to IBS events. Credentials are mailed to the vast majority of pre-registered attendees for a huge pre-show impact.
CREDENTIAL MAILER EXHIBITOR COUPONS
Exhibitor coupons are effectively used to promote product launches, booth giveaways and drive traffic to your booth.
IBS PASSPORT
The IBS Passport is included in the Pre-Registration Credential Packet and distributed at the Show with an estimated print run of 35,000.
ATTENDEE LANYARDS
Your company can sponsor the lanyard worn by thousands of IBS attendees! This sponsorship is certain to call attention to your company and draw additional buyers to your booth.
ATTENDEE BADGES
Place your company’s message directly on both sides of the IBS attendee badges.
HOSPITALITY ROOMS
Located in the convention center, these rooms provide a quieter space to meet with clients, conduct focus groups, relax off of the show floor, showcase new products, etc.
OFFICIAL SHOW BAGS
The Show Bags are placed in prominent locations and are picked up—and then reused—by thousands of buyers, resulting in tons of exposure during the Show.
SHOW-SITE BANNERS & SIGNS
Show-site advertising is a proven way to increase traffic at your company’s booth. Banners for all budgets, large or small exist.
LVCC WALL GRAPHICS
IBS is offering banners that can be applied directly onto wall surfaces at the LVCC.
EXHIBIT HALL ENTRANCE FLOOR GRAPHICS
IBS is offering various floor graphic bundles outside the exhibit hall entrances (52" x 52" pattern). Be the last message attendees see before entering the exhibit halls!
ROTATING SMART KIOSK
These new four-sided, rotating, lighted cubes will definitely draw attention.
METERBOARDS
Reach your audience everywhere!
REGISTRATION SPONSORSHIP
As the IBS Registration Sponsor your message is in front of ALL IBS registrants.
TREASURE TRAIL
IBS attendees receive the Treasure Trail card and are encouraged to enter to win daily cash prizes.
SHUTTLE BUS ADVERTISING
A great way to get your company’s message out all over Las Vegas is to advertise on the shuttle buses. All prices include production and installation.
SHUTTLE BUS HEADRESTS
IBS shuttle buses offer two color headrest-marketing opportunities. The headrest image consists of an 8” X 8” area.
OPENING CEREMONIES SPONSORSHIP
The Opening Ceremonies are the single-largest event held during IBS/DCW with approximately 4,000 people attending.
HOUSE PARTY
The IBS House Party is the ultimate way to make your company the center of attention!
YOUNG PROFESSIONALS PARTY (YPP)
Vegas is about letting loose and having a good time. The IBS Young Professionals Party is the definition of that! Now your company can be the life of the party with this unique sponsorship package.
IBS CLOSING CONCERT
The IBS Closing Concert is always popular as we close out the event with a big-time entertainer who is guaranteed to draw a large audience.
BEST OF IBS FINALISTS
Be your best at IBS! Stand out from the crowd with the Best of IBS Finalists marketing package.
EDUCATION
At the last IBS, education attendance was estimated at more than 23,000 for the 100+ unique sessions we offered.
IBS STORE
The IBS Store is one of the major destinations for IBS attendees and will be located prominently in the Central Hall Concourse.
PRESS ROOM
Get your brand in front of the press by sponsoring the food functions in the shared DCW Press Room, OR supply thumb drives to the registered press at DCW.
CONSTRUCTION PERFORMANCE ZONE
This is where construction industry professionals go to watch cutting-edge demos from leading builders and industry influencers from across the country.
CRAFT TECHNIQUES ZONE
This Zone features a variety of 30-minute interactive demonstrations highlighting best practices, tips and how-to’s in craft building techniques and skills.
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NEW PRODUCT ZONE (NPZ)
The New Product Zone is favorably located at the entrance of the Central exhibit hall. By sponsoring the NPZ, you'll get your company in front of attendees as soon as they enter the exhibit hall!
STARTUP ZONE SPONSORSHIP
This IBS show floor destination in the West Hall will feature the most innovative startups in residential construction and development.
REMODELING CENTRAL
An NAHB Remodeling Central sponsorship provides you with unparalleled access to the key decision makers in this industry—and their impressive purchasing power.
CUSTOM BUILDING CENTRAL
Year after year, single-family custom builders are the largest group of attendees at the IBS. By sponsoring Custom Central you reach this huge audience right where they will be.
SALES CENTRAL
Sales Central is the place where custom builders, developers and remodelers come together with sales managers, marketing directors, sales and marketing consultants, real estate agents and others in the marketing business.
55+ HOUSING CENTRAL
55+ Housing Central is the core of 55+ activity for attendees who are actively involved in developing communities for the nation’s boomer marketplace.
DESIGN CENTRAL
Design Central offers engagement opportunities with the powerful design niche within the home building industry—the specifiers. Your company will capture crucial mind share with residential design professionals.
MULTIFAMILY CENTRAL
Capitalize on the influential multifamily market by connecting with the powerful audience of apartment and condo developers, builders, owners and managers at IBS.
PRODUCTION BUILDER EXECUTIVE CLUB
Exclusively for top 250 U.S. Single Family Homebuilder executives (Director level or higher), the Production Builder Executive Club (PBEC) is an access-restricted networking and programming lounge used by hundreds of the biggest builders at the show. The only guaranteed way to reach this critical audience is by sponsoring the Production Builder Executive Club.
PROFESSIONAL WOMEN IN BUILDING (PWB) HEADQUARTERS/LOUNGE
PWB Headquarters/Lounge is the place where the leading women in building come for networking, learning, professional development and to relax and have fun.
BUILDING SYSTEMS COUNCIL LOUNGE
The Building Systems Council lounge is the focal point for the systems-built housing industry at IBS. You’ll find leaders from all sides of the industry: manufacturers, builders, suppliers of modular, panelized, concrete, log and timber frame homes.
LVCC DIGITAL ADVERTISING
Advertising on the ever-present LVCC digital network gets your images on the two massive screens in the West and Central Halls, including the 10,000-square-foot digital screen in the West Hall atrium. Screens will be found in West, Central and South Halls.
IBS MOBILE APP
Last year, the IBS Mobile App reached over 30,000 users, with 7 million screen views. Advertising on the IBS Mobile App will reach an engaged and active group of IBS attendees.
THE LOOP ADVERTISING
THE LOOP is the Boring Company’s underground transportation system that helps move people across the Las Vegas Convention Center. Advertise during IBS and reach tens of thousands of riders each day.
IBS PRODUCT EMAIL
The IBS Product Email is sent to IBS attendees four times before the Show.
‘IBS ALERT’ EMAIL ANNOUNCEMENTS
NAHB sends out multiple IBS Alerts before the Show. The Alerts announce a recent development or can promote highlights of the upcoming Show.
IBS INDUSTRY TRACKER EMAIL
The IBS Industry Tracker email is a digital marketing opportunity with widespread distribution to 115,000+.
IBS DAILY EMAIL
An email will be sent each day about the Show and the daily highlights. You’ll be able to place the only advertisement into the middle of the daily email.
DAILY EXHIBITOR EMAIL
An email will be sent each day of the show that contains messages from a maximum of eight exhibitors promoting what is happening in their booth that day.
TARGETED IBS REGISTRATION CONFIRMATION EMAIL
Reach attendees from your targeted audience at the IBS by including a banner advertisement in a confirmation email.
BUILDERSSHOW.COM SITE SEARCH SPONSORSHIP
The ONLY advertisement on BuildersShow.com the site search reaches a huge number of people interested in the Show.
BUILDERSSHOW.COM FLOOR PLAN SPONSORSHIP
Reach thousands who will use the IBS floor plan to find exhibitors at the Show. Your company’s logo can appear at the bottom of the floor plan page and link to your virtual listing on BuildersShow.com.
IBS ATTENDEE PRE-SHOW & POST-SHOW DIRECT MAIL & EMAIL LISTS
You can get your company’s message in front of pre-registered IBS attendees before they arrive in Las Vegas by using a pre-show direct mail or email list.
NEW PRODUCT ZONE VIDEO PACKAGE
Capture the moment when your new product is seen by the industry at IBS!
*EXHIBITOR MARKETING VIDEO
Just need an Exhibitor Marketing Video and nothing else? No problem! You can simply purchase the Exhibitor Marketing Video a-la-carte.
IBSTV SPONSORSHIP & SPOTS
IBStv broadcasts exciting content throughout the LVCC, each day of the Show. As the IBStv sponsor, your brand will be seen by thousands of attendees! Alternatively, you can simply purchase an IBStv Spot a-la-carte.
EXHIBITOR LANYARDS
Proudly display your company on these lanyards, which are exclusively worn by exhibitors.
EXHIBITOR REGISTRATION
Display a banner onsite at the Exhibitor Registration area and a banner ad in the email confirmation to more than 12,000 anticipated exhibitor booth staff registrants.
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