New Product Zone (NPZ)

SPONSOR AND FEATURE A PRODUCT AT THE NEW PRODUCT ZONE!

For a consecutive year, The New Product Zone (NPZ) was rated the most valuable area by attendees in the post-IBS survey. It was also the most visited zone, seeing tens of thousands of people walk through. To get huge exposure, your company can sponsor this 'must-see' part of the IBS Show floor.

As the New Product Zone (NPZ) sponsor, you get maximum exposure at one of the busiest IBS exhibits.

Sponsorship Benefits:

Company name and logo on Zone booth signage
Premium floor or table space at the front of the Zone to showcase a new product
Floor graphic placed in prime location at the front of the Zone
Promotion of the Zone in IBS related outlets: Official Show Guide, BuildersShow.com, IBS Mobile App, etc.
* IBStv product spotlight, which is broadcast at the convention center and online after the Show. Here's an example!
* Post-show email for exclusive sponsorship only
* Scanned lead data for exclusive sponsorship only (name, company name, city, state, zip)

* Exclusive sponsorship only

Sponsorship Options
New Product Zone Sponsorship	$25,000
New Product Zone Co-Sponsorship	$16,000

DISPLAY YOUR NEW PRODUCT!

If you're a current IBS exhibitor with a new product, learn more and apply for a space at the NPZ!

Featured listing in the New Products section in the IBS online exhibitor directory
Promotion of the Zone in the Official IBS Show Guide
Online promotion of your participation on buildersshow.com, social media, and more!

Definition of a New Product:

For the purposes of this program, a New Product is defined as one that:

...is manufactured or exclusively distributed by a company exhibiting at this year’s IBS

and

...was introduced to the marketplace and is commercially available between March 1, 2024 and February 27, 2025.

*Note: Products that were displayed in a past IBS New Product Zone are not permitted and will be denied if submitted again.*

Space Options
Floor (5' x 5' open space meant for larger products)	$1,300
Table (24" x 36" open space meant for medium size products)	$950
Cabinet (18"W x 18"D x 9"H enclosed space meant for smaller products)	$950
Space options are subject to availability.	One (1) space is included in a Sponsorship or Co-Sponsorship package. Pricing applies to non-sponsoring participants.

Interested In A Sponsorship Opportunity? Contact Us!
Lynn Margiotta VP, Business Development Custom Packages for IBS and Production Builders Executive Club Exhibiting Companies: Key Accounts P: (202) 266-8685 M: (202) 253-7143 [email protected]	Robin Habberley Director, Business Development Design Central, Sales Central, Multifamily Central, The Nationals Awards, and Best in American Living Awards P: (202) 266-8051 M: (202) 615-3909 [email protected]	Cheryl Lewis Manager, Business Development Craft Techniques Zone, Construction Performance Zone, Building Science Symposium (Pre-Show), Remodeling Central, and Building Systems Council Lounge Exhibiting Companies: #, A-F P: (202) 266-8208 [email protected]
Kim Friedman Manager, Business Development Professional Women in Building, ProConnect, and Pre-Show Planner Exhibiting Companies: G-O P: (202) 266-8059 M: (317) 340-4702 [email protected]	Michael Sutton Senior Manager, Business Development Video Production Needs, Custom Building Central, 55+ Central, Student Chapters/Workforce Exhibiting Companies: P-Z P: (202) 266-8690 M: (240) 426-3994 [email protected]	Brian Rosenthal Senior Manager, Sponsorship Operations New Product Zone and Sponsorship Operations P: (202) 266-8188 [email protected]

New Product Zone (NPZ)

SPONSOR AND FEATURE A PRODUCT AT THE NEW PRODUCT ZONE!

DISPLAY YOUR NEW PRODUCT!

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