Diana Carroll
Diana Carroll
Hillwood Communities, a Perot Company Dallas, Texas
Diana Carroll’s driving passion and focus has always been marketing and advertising. After graduating from the Art Institute of Houston she began her advertising career in the trenches as a designer and copywriter. Over the course of nearly three decades, she has developed a diverse skill set focused on brand and strategy for B2B and B2C companies with extensive marketing, advertising, and communication experience in the real estate and healthcare sectors. She began her marketing career with agencies in Houston before being recruited to Anderson Hanson and Blanton, a Dallas-area leader in real estate advertising. After a brief stint managing marketing and communications for JPS Health Network in Fort Worth, she returned to her passion for real estate and joined Hillwood Communities in 2019. Diana is responsible for Hillwood Communities division brand and oversees marketing for all DFW communities. Since joining the division, Hillwood has routinely been recognized with local and national industry awards including master-planned community of the year and developer of the year six times. Diana received the Nationals Gold Award for Marketing Professional of the Year in 2023 awarded by the NAHB, serves on the Professional Women in Building Council of the Dallas Builders Association, and is passionate in support of causes benefitting women, children, and the underserved in her community.
Where you can find Diana Carroll during IBS:
What’s Your Hook? The Forgotten Art of Storytelling in New Home Marketing