Powerful Placemaking: Delivering Communities & Amenities That Drive More Sales
Tuesday, February 25 | 8:30 - 9:30 AM
LVCC - West 318
What It's About
This session will challenge you to think beyond pools, parks, and playgrounds, offering a fresh approach to community visioning and amenity planning. You’ll learn a step-by-step placemaking plan to create FOMO, build a sense of community, and stand out while standing the test of time. Hear thought-starters for naming, theming and developing a placemaking “hook”. See examples of land plans used by best-selling communities with masterful effect. From small-gathering outdoor pergola shells to enticing multi-functional clubhouses, learn how to build award-winning, sales-driving amenities that work within your overall budget. And gain practical strategies for crafting a brand and unique selling proposition that resonates with buyers and ultimately drives more sales.
What You’ll Learn
- Explore the importance of and ideas for project visioning and how the vision of a community can lead the conversation about amenities.
- Learn how to integrate planners, architects, builders, business leaders and your marketing team into your community vision that allows you to deliver a community unlike any other.
- Identify important questions to consider when developing amenities and explore how to scale for size and budget.
- Gain examples of how amenities strengthened the community story, entice prospective buyers and ultimately drive sales.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish