Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Powerful Placemaking: Delivering Communities & Amenities That Drive More Sales

Tuesday, February 25 | 8:30 - 9:30 AM
LVCC - West 318

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  • What It's About
  • What You'll Learn
  • How to Attend
  • Speakers
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    What It's About

    This session will challenge you to think beyond pools, parks, and playgrounds, offering a fresh approach to amenity design from the perspective of delivering a community vision. Hear thought-starters for naming and theming and gain practical strategies for crafting a brand and unique selling proposition that resonates with buyers. Learn how to integrate planners, architects, homebuilders, leadership and your sales and marketing teams into the visioning process to deliver successful communities that stand the test of time while staying within your overall budget. See examples of those who used these strategies to build award-winning, best-selling communities that make life better for those who live in and around them.

    What You’ll Learn

    • Explore the importance of and ideas for project visioning and how the vision of a community can lead the conversation about amenities.
    • Learn how to integrate planners, architects, builders, business leaders and your marketing team into your community vision that allows you to deliver a community unlike any other.
    • Identify important questions to consider when developing amenities and explore how to scale for size and budget.
    • Gain examples of how amenities strengthened the community story, entice prospective buyers and ultimately drive sales.

    How to Attend

    Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

    Speakers

    Picture of Diana Carroll
    Hillwood Communities, a Perot Company
    Picture of John Wahlen
    Cornerstone Development of S.E. WI

    Details

    Registration Type
    Expo+Education Pass
    Track
    Land Development & Community Design
    Format
    Building Knowledge Session
    Level of Content
    Advanced
    Who Should Attend
    Land Developers, Sales & Marketing Professionals, Single Family Builders - All Types

    Continuing Education
    NAHB - 1.00 CE hour(s)
    NKBA - 0.100 CEU(s)
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