What’s Your Hook? The Forgotten Art of Storytelling in New Home Marketing
Tuesday, February 25 | 12:30 - 1:30 PM
LVCC - West 315
What It's About
Research reveals 63% of people remember brands that tell stories. So, what’s your story? What’s your hook? Shine a spotlight on an increasingly common industry problem, where sales and marketing emphasis often falls solely on the offer — location, home, and price — neglecting the opportunity and impact of persuasive storytelling and branding. Explore how a meticulously crafted brand and offer message can differentiate your business, underscore value and align with buyer aspirations. Real-world case studies illustrate how an investment in campaigns and messaging can move the needle and highlight the do’s and don’ts of disastrous messages and the forgotten story. Learn effective communication strategies that help breathe new life into the story behind your brand.
What You’ll Learn
- Understand why going beyond the basic details of the offer can captivate and engage potential buyers more effectively.
- Review proven examples demonstrating how strategic messaging and branding significantly influenced buyer perceptions and sales outcomes.
- Learn from successful campaigns and cautionary tales where messaging failed to hit the mark or was notably absent.
- Explore techniques to identify and highlight the aspects of your offerings most appealing to your target audiences.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
Speakers
Arabic
Chinese
French
German
Italian
Japanese
Korean
Portuguese
Russian
Spanish