International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

Gauging the Generations: Millennials to Boomers

Tuesday, January 9 | 9:30 - 10:30 AM

Location: OCCC - West Concourse, Level 3, Room W 311 G

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Single Family - All, Multifamily Builders and Developers, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker Handouts and Other Documents

What It's About:

Do you know who your buyers are and what they want? Understanding who is buying, why and where to reach them impacts marketing decisions and your bottom line. This lively and interactive town hall session draws on 20 years of ViaSearch data on buyer profiles, media ratings and buyer preferences. Find out what today’s buyer looks like—from the loss of the Millennials to the emergence of the empty nester Boomer buyer; what they want and how they find it; where buyers shop for homes online (hint: search engines are the new signage); and what they expect to find on social media.

What You'll Learn:

  • Gain insight into what the various buyer demographics want in a home.
  • Learn what is influencing the buying decisions of Millennials, Gen Xers and Boomers.
  • Learn where on social media to market to the various generations.
  • Discover where the Millennial buyers are and how to reach them.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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