What It's About:
This advanced session will provide a practical and optimistic road map for builders to efficiently build, market and sell more sustainable, comfortable and durable homes. Through an engaging and interactive debate, experts representing distinct climate zones will make the case for why building better homes benefits the environment, your homeowner customers and your business. Walk away with proven building, sales and marketing strategies for high performance homes and net zero energy homes that will help you more effectively sell to and serve your clients.
What You'll Learn:
Learn how to employ sales and marketing strategies that help you remain profitable when building more comfortable and efficient high-performance homes.
Acquire insights that address today's environmentally-conscientious homebuyer expectations and preferences within production and custom homes.
Discuss homebuyer expectations as they relate to net zero energy homes.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA – 1.0 LU Hour(s)
AIA CES Credit Eligible:
NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.