What It's About:
Can the same product line appeal to the 2 different generations? Boomers & Millennials make up the largest demographics in the nation & industries are taking notice. Over the next decade, both are expected to flood the housing market – are we prepared to meet that demand? This panel of experts will discuss the wants & needs of both demographics by incorporating sensible design features & solutions that still pack a wow-factor. We will demonstrate the similarities & differences by adapting one floorplan to each buyer profile. Going beyond design, we will explain how to fine-tune your brand & reach your target buyer through plan mobility, ensuring that your company is well-positioned for the opportunities ahead.
What You'll Learn:
Attendees will learn how to optimize their product line for the two largest buyer pools.
Attendees will learn how to fine tune their brand in order to attract their target buyer.
Attendees will learn the similarities and differences between millennials & boomers in order to provide value-driven housing for each.
Attendees will leave with a better understanding of what to expect and how to prepare and execute a plan over the next decade.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA – 1.0 LU Hour(s)
AIA CES Credit Eligible:
NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.