What It's About:
In this interactive session, a duo of Millennial home building industry professionals will share their first-hand expertise to offer current demographic information and product design solutions to help you better understand this challenging market segment. The session will share data about what the different types of Millennials want and what influences their buying decisions. The presenters will use real-time audience polling and feedback to help you decipher today's first-time homebuyers. Participate in this lively working session as you learn design and technology solutions you can implement immediately in order to capture these buyers.
What You'll Learn:
Identify design and technology innovations that are proven to resonate with Millennials.
Explore the different “make me move” tactics that can motivate Millennials to buy.
Dissect current assumptions about Millennials and gain new insight.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA – 1.0 LU Hour(s)
AIA CES Credit Eligible:
NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.