Thursday, January 11 | 8:00 - 8:30 AM
Event Type: Workshop
Location: 55+ Housing Central - West Concourse, Level 3, Room W 307 A
Kathi Scharf, Immersion Active, Frederick, MD
What powers 55+ home buyers’ purchasing decisions? It comes down to a fundamental drive to meet five core needs: relationship, identity, energy, adaptation and purpose. This interactive demonstration will help you gain a deeper understanding of the underlying emotional needs we all share, and how they move us toward every decision we make. We’ll then explore the seasons of life and how a person’s age often influences their priorities as they go about fulfilling their core needs. Finally, we’ll demonstrate how you can make an emotional connection with older adults to break through the clutter of the subconscious to "gain landing rights" to your prospective client’s consciousness.
55+ Housing, 55+ Housing Builders & Developers, Community Planning, Sales & Marketing, Sales & Marketing Professionals, Technology