Robert Cowes
BBA, MBA
Robert Cowes
BBA, MBA
SmartTouch® Interactive Austin, Texas
An entrepreneur to his core with more than 25 years in marketing and expertise that spans product management, design, and execution of lead generation programs, branding, and account servicing, Robert Cowes III is a well-recognized leader in the real estate industry. Originally from Panama, he founded the award-winning software and digital marketing agency SmartTouch® Interactive in 2010, a company recognized as a top tech employer since 2018, a leading minority-owned business, and a top 25 marketing agency in Austin, Texas. Through his leadership as president and CEO, SmartTouch® has generated over 2 million leads and nurtured over 500,000 prospects that have led to over 2 billion in sales and won over 80 industry and marketing awards working with leading builders and developers in the Americas. When not leading the charge at SmartTouch® developing successful marketing programs, Robert lends his expertise to numerous professional associations, including the Board of Directors for the Austin Home Builders Association, the Sales & Marketing Council for the National Home Builders Association, and as VP of Collegiate Relations for the American Marketing Association Austin Chapter. He is the author of two books, “Million Dollar Mistakes,” and “All Lines In.” In addition, Robert is a prolific speaker at industry events, including the NAHB International Builders Show, TecHome Builder Summit-Housing Transformation Summit and Jeff Shore Sales & Marketing Summit.
Where you can find Robert Cowes during IBS:
What’s in Your Digital Marketing Stack? Must-Have’s, Don’t-Care-For’s & Integration Secrets
What’s Your Hook? The Forgotten Art of Storytelling in New Home Marketing