Digital Blueprint Agency St Petersburg, Florida

Kristen Fuechslin is a leading expert with over 25 years of specialized experience in active adult marketing. She has successfully managed marketing strategies for a wide range of communities, from large-scale developments like Sun City Center in Florida, with over 10,000 homes, to smaller, more intimate 55+ enclaves. Kristen’s extensive experience makes her uniquely qualified to lead discussions on the evolving active adult market, particularly as older Gen X'ers begin to retire, bringing new preferences and expectations. Her deep understanding of this demographic, coupled with a comprehensive skill set in brand management, marketing communications, digital marketing, and consumer insights, has enabled her to actively market hundreds of communities and collaborate with countless builders and developers. Kristen's expertise lies in creating lifestyle-driven marketing campaigns that resonate with the unique motivations of the 55+ demographic, driving both engagement and sales. As the market experiences a significant generational shift, Kristen's insights are invaluable for builders and developers looking to adapt their strategies to meet the changing needs of this critical demographic. Her session will provide actionable strategies to effectively market to the 55+ audience, ensuring long-term success and relevance in a rapidly evolving landscape.