Amenity-Focused Marketing: Selling the 55+ Experience, Not Just the Home

What It's About

Using real-world examples, this program explores ways to adapt your marketing strategies to resonate with the active adult demographic — commonly referred to as the 55+ market. With a mix of informative slides, engaging storytelling and audience discussions, delve into the nuances of marketing to active adults, emphasizing the importance of lifestyle-focused messaging over traditional home-centric marketing. Walk away with actionable takeaways to effectively implement amenity-focused marketing and a tailored approach to match the distinct needs, preferences and buying behaviors of 55+ homebuyers.

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