JTB Homes , Michigan

Lisa Welter is the Marketing Manager for JTB Homes and Interra Homes, two prominent residential home builders in West Michigan, averaging 300 homes per year. Leading all marketing efforts for these two distinct brands, Lisa manages a small but highly effective team. Her journey to the homebuilding industry was unconventional, with prior experience at BISSELL Homecare, Inc., where she launched new products, and prior to that worked in local news broadcasting. Six years ago, she transitioned into homebuilding, where she has since thrived. With a strong background in digital channels, content development, market research, and brand positioning, Lisa crafts strategic marketing plans rooted in data analysis and consumer insights. She is adept at budget planning and management, ensuring marketing initiatives deliver maximum impact within financial constraints. An active member of her local Professional Women in Building organization, Lisa is passionate about supporting and advancing women in the building industry. Outside of work, she enjoys spending time with her family, including her husband and their twin daughters.