Building an Impactful Brand: Beyond Colors & Logos
Wednesday, February 26 | 8:30 - 9:30 AM
LVCC - West 318
What It's About
Branding typically starts with creating an eye-catching logo and choosing an appealing color scheme, but it goes much further than that. From branding a master-planned development to choosing the right words and ensuring your social media reflects your brand, this session takes a deep dive into strategies and tactics to consider for building a brand with genuine impact. We'll explore core branding elements beyond visuals, brand positioning and unique value propositions for your communities, aligning your digital presence with your values and more.
What You’ll Learn
- Learn how to go beyond logos and colors to create a cohesive and compelling brand identity, incorporating key elements such as tone, messaging and overall brand experience.
- Gain practical insights on how to ensure your social media platforms and digital communications consistently reflect and reinforce your brand identity, using the right language, visuals and engagement tactics.
- Explore specific branding strategies tailored to master-planned developments, including how to communicate a development's unique value proposition and appeal to target audiences.
How to Attend
Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.
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