Betcher Consulting Group North Vancouver, Washington

As the co-founder of Lasso CRM and a seasoned senior consultant, I have dedicated over two decades to revolutionizing CRM solutions in the homebuilding industry. My journey began in 2000, and since then, I've had the privilege of presenting the transformative benefits of technology in marketing, sales, and customer service to builders and developers worldwide. My expertise lies in creating and implementing effective strategies for Lead Management, Sales Workflow, and Email Marketing. I've trained thousands of builder representatives and sales agents, empowering them with the knowledge to excel in these areas. A significant part of my work involves leveraging advanced reporting tools like Google Data Studio and Hubspot. I specialize in analyzing complex analytics and metrics tailored to New Home Sales and Marketing, offering insights that drive business growth and efficiency. My deep understanding of the residential housing market sets me apart, providing a unique value perspective beneficial to both sales professionals and management teams. This industry-specific knowledge ensures that my CRM solutions are not only innovative but also practical and relevant.