The Ipsum Group Phoenix, Arizona

Deborah Blake, Founder of The Ipsum Group, advises and collaborates with developers and homebuilders, serving the growing and increasingly diverse 55+ consumer group. With 3+ decades of real-life experience, 22 years with Del Webb and 12+ years advising clients across the U.S., Deborah is uniquely qualified. Her ability to provide innovative and pragmatic advice in the areas of community visioning, amenity and lifestyle programming, branding, marketing, sales, residential product, and operations of 55+ for sale and rental communities, comes from a wide range of firsthand knowledge and experience. Deborah assists her clients to find their most opportunistic niche, compel and delight the most discretionary consumer, mitigate risk, and experience financial success.