How to Craft a Winning Digital Marketing Strategy
Monday, February 24 | 9:00 AM - 12:00 PM
Encore Hotel - Brahms 2
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What It's About
A strong marketing foundation is the basis of a successful marketing program, much like a well-built foundation ensures a home stands the test of time. Designed for home builders, this course focuses on building a strong marketing foundation – your website, branding and content – and how to use marketing strategy and tactics to engage potential home buyers and turn them into leads. Learn how public relations, social media, video, design, email marketing, photography and graphic design capture and engage today’s consumers. Additional advice on crafting an effective marketing budget is also covered.
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How to Register
Attendees must register separately for pre-show courses, which require an additional fee. If you are attending IBS, pre-show courses can be added during the IBS registration process. If you are not attending IBS, you can register online in advance for a pre-show course only. Registration for pre-show courses will close in advance of the show. See NAHB education courses for more information. Limited onsite registration may be available on a first-come, first-serve basis.
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