International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

Marketing and Sales for Building Professionals

Monday, February 18 | 9:00 AM - 5:00 PM

Location: Encore Hotel - Chopin 2

Related Designation(s): CGA, CGB, CGR

Signature Group(s): Pre-show Course

Continuing Education: NAHB - 6.0 CE hour(s)

The days of “build it or remodel it and they will buy” are a thing of the past. Today customers are both demanding and selective and, thanks to the world of technology, they are very well educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services.As a graduate of this course, participants will be able to:
  •Identify social media and emerging technology to enhance marketing
  •Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
  •Identify a variety of methods to generate and qualify sales leads
  •Describe positive strategies to gain the agreement and close the sale
  •Describe follow through techniques that lead to great referrals

This Course Qualifies For:
  •6.0 CE for AIBD
  •6 CE for all NAHB Designations except HCCP

Get the "Social Media Marketing for Your Business" ebook free ($19.95 value) through when you register for this course at IBS!

How to Register:

Attendees must register separately for pre-show courses, which require an additional fee. If you are attending IBS, pre-show courses can be added during the IBS registration process. If you are not attending IBS you can register online in advance for a pre-show course only. Registration for pre-show courses will close in advance of the show. Limited onsite registration may be available on a first-come, first-serve basis.


NAHB Council Member Fee: $249
NAHB/NKBA Member Fee: $279
Non-Member Fee: $419

Sponsored by:

Lowe's ProServices

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    Washington, DC 20005

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