International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21
LAS VEGAS
REGISTER EXHIBIT

Marketing & Communicating with the Aging In Place Client (CAPS I)

Saturday, February 16 | 9:00 AM - 5:00 PM

Location: Encore Hotel - Brahms 4

Related Designation(s): CAPS

Signature Group(s): Pre-show Course

Continuing Education: NAHB - 6.0 CE hour(s)

Instructor: Curt Kiriu, CAPS, CGP

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market.By completing this course, participants will be able to:
  •Describe three segments within the AIP market that present business opportunities for building professionals.
  •Identify access points and marketing opportunities within targeted AIP market segments.
  •Explain how allied professionals can collaborate effectively to serve a targeted AIP market.
  •Identify common challenges of functioning in a real world environment for the AIP population.
  •Enhance the AIP client consulting process with effective needs assessment and communication techniques.This course qualifies for:
  •6 CE for AIBD
  •0.6 CEU for AOTA
  •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

How to Register:

Attendees must register separately for pre-show courses, which require an additional fee. If you are attending IBS, pre-show courses can be added during the IBS registration process. If you are not attending IBS you can register online in advance for a pre-show course only. Registration for pre-show courses will close in advance of the show. Limited onsite registration may be available on a first-come, first-serve basis.

Fees

NAHB Council Member Fee: $249
NAHB/NKBA Member Fee: $279
Non-Member Fee: $419

Sponsored by:

Lowe's ProServices


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  • 1201 15th St NW
    Washington, DC 20005

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