January 9 - 11, 2018
Orlando, FL

Marketing and Sales for Building Professionals

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Monday, January 8 | 9:00 AM - 5:00 PM

Signature Group(s):

Location: Hyatt Regency Orlando

Related Designation(s): CGA, CGB, CGR

Continuing Education: NAHB - 6.0 CE hour(s)

Instructor: Dianne Beaton, CAPS, CGA

Course Description / Outline

The days of “build it or remodel it and they will buy” are a thing of the past. Today customers are both demanding and selective and, thanks to the world of technology, they are very well educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services. After the course, you will be given exclusive access to a Student FTP Site that provides additional resources for learning more about the sales and marketing techniques described in this course.

As a graduate of this course, participants will be able to:
  •Identify social media and emerging technology to enhance marketing
  •Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
  •Identify a variety of methods to generate and qualify sales leads
  •Describe positive strategies to gain the agreement and close the sale
  •Describe follow through techniques that lead to great referrals

This Course Qualifies For:
  •6.0 CE for AIBD
  •6 CE for all NAHB Designations except HCCP

Get the "Social Media Marketing for Your Business" ebook free ($19.95 value) through BuilderBooks.com when you register for this course at IBS!

How to Register:

Online registration for pre-show courses has closed, but limited onsite registration will be available on a first-come, first-serve basis. To register, visit Bayhill 28 in the Hyatt Regency Orlando, Lobby Level. The hours for the registration desk are as follows:

Saturday, Jan. 6: 8:00 AM – 5:00 PM
Sunday, Jan. 7: 8:00 AM – 5:00 PM
Monday, Jan. 8: 8:00 AM – 12:00 PM

Tags: Custom BuildingRemodelersRemodelingSales & MarketingSales & Marketing ProfessionalsSingle Family - AllSingle Family - CustomSingle Family - General ContractingSingle Family - Small Volume BuildersSubcontracting & Specialty Trade Contracting

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Earn an NAHB Designation
Continue to grow in your professional endeavors! Pre-show Courses at IBS can help you earn an NAHB Designation. Check out the NAHB Designation Guide to see which courses count for which designations and get more information.
Fees
NAHB Council Member Fee: $249
NAHB/NKBA Member Fee: $279
Non-Member Fee: $419
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