International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Making Your Corporate Culture the Voice of Your Brand

Wednesday, February 20 | 1:45 - 2:45 PM

Location: LVCC - South 220

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Multifamily Builders and Developers, Single Family - All, 55+ Housing Builders & Developers

Track: Sales & Marketing

What It's About:

Establishing a corporate culture—one that evokes passion from your team and resonates with your mission—is essential to business success. But once you’ve put in the work to create and nurture your company’s ethos, how do you leverage it? This session will reveal how to bring your company’s internal passion to life on the outside and convert it into happier customers and increased profits. Explore emotion-based marketing across traditional, social and digital platforms that communicates the heart and personality of your brand and your people.

What You'll Learn:

  • Learn how a corporate culture—or a lack thereof—feels to customers and other external partners.
  • Explore real-world examples of where company culture can hurt marketing efforts and where it can make builder marketing really stand apart.
  • Discover emotional-based marketing techniques that transform a company’s culture into an attractive asset to potential buyers by building trust at every touch point.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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