What It's About:
The sum total of the nation’s home equity, a whopping $8 trillion, is in the hands of the 55+ homeowner, but a growing number have no interest in moving into a traditional age-restricted community. This shifting demand offers an incredible opportunity for builders who can successfully make for-sale homes attractive to this significant buyer segment. During this session, an architect, interior designer and a marketing specialist will share insights on how you can reassess existing floor plans of different densities, including single family, townhomes and flats, and provide innovative solutions for transforming conventional plans into versatile, timeless environments that are stylish, functional and attractive to the wide variety of today’s 55+ buyers.
What You'll Learn:
Learn how to take a critical look at your floor plans and evaluate what may be missing in your designs.
Discover the latest trends in living, kitchen and baths that are key design elements for aging-in-place homebuyers.
Discover what it takes to entice the 55+ buyer to your community with aging-in-place solutions.
Explore how you can adapt and refresh plans employing universal design elements to make them appealing to the 55+ buyer.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)