January 9 - 11, 2018
Orlando, FL

Winning at the Kitchen Table: ‘How’ to Sell to Today's Homeowner

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Thursday, January 11 | 1:30 - 2:30 PM

Location: OCCC - West Concourse, Level 3, Room W 311 G

Format: Building Knowledge Session Level of Content: Intermediate

Who Should Attend: Manufacturers/Suppliers, Remodelers, Single Family - All

Track: Sales, Marketing & Customer Focus

Speaker(s): Elton Mayfield, ER Marketing, Kansas City, Missouri

What It's About:

Today's buyer is more connected and educated that ever before. They've read your online reviews and likely talked to a few of your customers before contacting you. Simply put, they've changed the game when it comes to how they buy. Unfortunately, most builders and remodelers have not changed the way in which they sell. So how do you get to the kitchen table-and what do you do to win once you get there? In this session, you'll be the first to hear brand new research into the consumer buying experience and how they want to be sold. Learn what different age groups and project types expect from a sales presentation along with their preferences for technology, visualization tools, 3D models and more. Walk away with the tools to ensure you are properly equipped and ahead of your competition the next time you sit down with a prospective client.

What You'll Learn:

  • Identify the changing buying habits of today’s homeowners, and learn how they want to be sold.
  • Understand the criteria by which consumers choose their builder or remodeler—it’s not always what you think.
  • Learn how to outpace your competition and close more jobs by delivering what the consumer wants.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Tags: Manufacturers/SuppliersRemodelersSales, Marketing & Customer FocusSingle Family - All

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