January 9 - 11, 2018
Orlando, FL

Content Marketing for Remodelers: How to Leverage Your Expertise to Boost Your Brand

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Thursday, January 11 | 8:30 - 9:30 AM

Location: OCCC - West Concourse, Level 3, Room W 304 G

Format: Building Knowledge Session Level of Content: Novice

Who Should Attend: Remodelers, Sales & Marketing Professionals

Track: Custom Building & Remodeling

Speaker(s): Katy Tomasulo, Content Builders, Bainbridge Island, Washington | Stephanie Duffy, True Digital Communications, Bedford Heights, Ohio

What It's About:

Do you have a specialty or an area of expertise others don’t? That knowledge could be the key to your next marketing opportunity. Content marketing is one of the hottest topics in the public relations and marketing world—and it doesn’t have to be complicated. Savvy remodelers can leverage their years of knowledge—whether that be installation techniques, design trend predictions or proven business strategies—to market their businesses through social media, web/email content, and even newspapers and magazines. This session will show remodelers how a single idea can be turned into online, editorial, social, video and other marketing content that elevates brand awareness and positions them as experts.

What You'll Learn:

  • Learn how to mine internal knowledge for expertise suitable for content marketing topics and resources.
  • Identify ways to transform building and business knowledge into digestible social, editorial and digital marketing for brand-building among customer and peer audiences.
  • Apply best practices for effective execution and measurement of content marketing across print and digital platforms.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Tags: Custom Building & RemodelingRemodelersSales & Marketing Professionals

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