January 9 - 11, 2018
Orlando, FL

#Visions: 10 Innovations That Sell More Homes!

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Thursday, January 11 | 8:00 - 11:00 AM

Location: Master Sessions - West Concourse, Level 3, Room W 300

Format: Master Session Level of Content: Advanced

Who Should Attend: Designers, Architects, Engineers and Planners, Single Family - All, Sales & Marketing Professionals

Track: Design, Land Development & Community Planning

Speaker(s): Joseph Duffus, MIRM, Builders Design, Gaithersburg, Maryland | Bob Schultz, MIRM, CSP, The International New Home Sales Specialists., Delray Beach, Florida | David Miles, MIRM,CMP,CAASH, Milesbrand, Englewood, Colorado

What It's About:

Take a deep-dive into ten innovative factors and strategies that will disrupt the how buying experience and maximize home prices. The ultimate goal: to provide you with all the insights you need to sell more homes in 2018! In this Master session, you’ll hear about cutting-edge consumer research into trends including generational divides, technology and the smart home, color palettes, design strategies, fit and finishes, space evolution and interior design statements. Our experts will then explore how salespeople can best use these elements to their advantage, along with new selling strategies, big picture macros and distinguished models and design centers (including virtual). You’ll leave with innovative solutions that can be applied immediately along with a visionary plan for maximizing sales in the coming year.

What You'll Learn:

  • Debunk the most common myths about selling and identify ways to implement the "science of selling" in your process.
  • Discover effective merchandising practices for different generations.
  • Learn how to create retail environments that incorporate the latest trends and act as a “silent salesperson,” keeping the buyer engaged.
  • Explore research regarding the targeting of color palettes to demographics and how to trigger an emotional connection with color.

Continuing Education: NAHB - 3.00 CE hour(s), NKBA - 0.3 CEU(s), AIA – 3.0 LU Hour(s)

How to Attend:

Master Sessions are in-depth, 3-hour intensive programs that dig deeper into specific industry topics. The sessions are open to all attendees with a Full Registration or 1-Day Education valid for the day of the session they wish to attend, but you can guarantee your Master Session seat for $25 per session. Reserved seating can only be purchased online during IBS advance registration. Tickets purchased by December 23 will be mailed to the address in your registration record prior to the show. Tickets purchased between December 24 and January 7 must be picked up by the purchaser at the Special Events Ticket Counter onsite. Please note that Master Sessions reserved seating tickets are not sold onsite. Doors will open 15 minutes prior to the listed start time and reserved seating will be held until 15 minutes after. At that time, any non-guaranteed seating will be filled on a first-come, first-served basis at no additional charge to attendees with a Full Registration or 1-Day Education valid for the day of the session they wish to attend. Fees for Master Sessions are not refundable.

 AIA CES Credit Eligible:

NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.

Tags: Design, Land Development & Community PlanningDesigners, Architects, Engineers and PlannersSales & Marketing ProfessionalsSingle Family - All

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