Sell Less to Sell More: 3 Pillars for “Transforming” Your 55+ Sales Process

What It's About

Traditional sales tactics fall short with 55+ homebuyers. This program introduces three pillars for driving sales success, focusing on lifestyle transformation rather than simply trying to “sell” homes. Through real-world examples, graphics, videos and interactive discussions, learn how to shift from a transactional approach to a customer-centric one, helping active adult buyers envision "what's next." Walk away with actionable strategies to guide your 55+ customers through decision-making, prioritizing the lifestyle and community aspects that truly matter to them.

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