Feb 25-27, 2025 | Las Vegas, NV
Feb 25-27, 2025
LAS VEGAS, NV

If Apple Sold Homes: A "Consumer-Inspired" Guide to Elevating Your Brand & Customer Experience

Wednesday, February 26 | 3:15 - 3:45 PM
LVCC - Sales Central - West 311

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  • What You'll Learn
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    What It's About

    Using timeless principles and best-in-class marketing strategies from the consumer technology industry, this fascinating presentation offers a practical guide on how you can differentiate your business and truly delight customers like never before. Drawing on 10+ years experience at Apple, our speaker will challenge conventional wisdom about builder brand strategy and marketing and share how you can effectively (and realistically) apply a similar "consumer-inspired" approach to that used in launching billion-dollar tech products. Don’t miss this opportunity to learn innovative strategies and how-tos for captivating your customers and setting your company apart in today’s compeitive home building market.

    What You’ll Learn

    • Gain insights into Apples legendary marketing principles and what they mean to buyers
    • Discover valuable strategies to differentiate your brand in a sea of sameness
    • Learn the power of design thinking and how it can transform your customer experience

    Speakers

    Details

    Registration Type
    Any IBS Registration
    Central/Zone
    Sales Central
    Format
    Presentation
    Level of Content
    Intermediate
    Who Should Attend
    Sales & Marketing Professionals, Single Family Builders - General Contracting, Production, Spec/Tract

    Continuing Education
    NAHB - 0.50 CE hour(s)
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