Why Customer Culture Affects Company Culture & How to Have the Best of Both

What It's About

When companies assess their culture, they tend to focus only on the inside of the organization. The problem is that a look inward doesn't tell the whole story. Learn the art of looking outside and inside your organization for a perspective that can revolutionize your business. Explore the four elements of great customer culture and the four elements of great company culture and how they affect each other. Gain the tools you've been looking for to view your customers through a new lens (and they'll see you in a whole new light, too). Learn how to develop your greatest competitive advantage.

How to Attend

Participants must be registered for an Expo + Education pass. Seating for sessions will be on a first-come, first-served basis.

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