International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Smarter, Not Harder, Social Media Marketing

Wednesday, January 22 | 9:15 - 9:45 AM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Sales & Marketing Professionals, Remodelers, Single Family - All

Track: Sales & Marketing

What It's About:

Social media is something we all know we should be doing, but we often see two extremes in approach. One is to ignore or put it off, and the other is to do a lot of posting. Both are most often short-sighted as they are not driven by end goals and a solid strategy. It can be hard to see the direct result of our social media efforts in the form of leads, but we can’t ignore the impact it has on building a brand, establishing a leadership position in the industry and in assisting other marketing channels that do drive leads directly. This Tech Bytes session provides the solid research, planning and strategy for social media that will garner more awareness and ultimately drive sales.

What You'll Learn:

  • Learn how to set appropriate social media goals.
  • Determine what to post and when.
  • Examine how to measure the impact of your social media efforts.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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