International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Vlogging: Connect with Clients & Grow Your Business Using Video

Wednesday, January 22 | 11:00 - 11:30 AM

Location: LVCC - Tech Bytes A - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Subcontractors and Specialty Trade Contractors, Sales & Marketing Professionals, Single Family - All

Track: Sales & Marketing

What It's About:

There are 1.3 million people on YouTube, almost 5 billion videos watched daily and 80% of Millennials prefer to watch a video than read. Video and vlogging have become an extremely effective and low-cost way to engage with your potential clients and showcase your products or services in a way that does not require a large marketing team. You can tell your story, promote your expertise, educate your consumer, attract and retain talented employees—all while establishing a basis of trust within the community. In this Tech Byte, we’ll demonstrate how to setup, shoot, edit and post great vlogs, and share examples of using video to generate multiple social media posts, improve website content and drive SEO.

What You'll Learn:

  • Recognize why video is so crucial to the future of your business.
  • Learn a low-cost marketing strategy that will drive sales.
  • Understand how to educate your audience using video to showcase products and services while shortening your sales cycle.
  • Examine the equipment needed to produce regular video content for social media, websites and press releases.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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