What It's About:
In this Tech Bytes session, discover the five most common mistakes that builders make with Google Ads and how you can fix them. Learn how to structure your account to make sure you are displaying your ad to your ideal buyer, how to craft the perfect ad to qualify the right searcher (and prevent wasted clicks), the best practices for ongoing management, keyword selection to increase conversion rates and how to work best with your vendors. You will also gain a better understanding of the performance standards you should expect so you can measure your return on investment.
What You'll Learn:
Review your Google Ads account to know if you should be getting better results.
Learn the ideal campaign structure to maximize results, and identify the opportunities for quality visits to your website.
Create the perfect ad to prevent wasted clicks and qualify each visitor to your website.
Know common keyword selection mistakes that could be lowering your conversion rates.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.
NAHB - 0.50 CE hour(s), NKBA - 0.1 CEU(s)