What It's About:
Every builder recognizes the crucial need to differentiate themselves and their brand from the competition, yet few have the skill set and training required to accomplish such an important initiative. Consumers are only half of the builder's branding problem; every member of the internal team wants to know what makes the company different, why they should work for the company, and most importantly, what's in it for them. During this Master Workshop, you’ll uncover the key ingredients to set your brand apart from the competition, with equal focus on both internal and external branding, and take part in hands-on activities that will guide you through each part of the process. While this workshop is intended for builders, the fundamental concepts and 10-step branding method apply to any type of business.
What You'll Learn:
Apply a 10-step branding process to identify your companys DNAthe defining element that sets your company apart.
Learn how to identify and leverage your companys purpose, vision and values to create a stronger culture.
Define the key benefits your company offers that are most important to your customers and employees.
Learn how to effectively translate your brand into the digital age.
How to Attend:
Workshops are $75 each. Purchase with your IBS registration (any type). Tickets may be purchased online by adding them to your IBS registration. Tickets purchased on or prior to December 13, 2019 will be mailed. Tickets purchased between December 14, 2019 and January 23, 2020 must be picked up by the purchaser at the IBS Special Events Ticket counter in the IBS Registration Tent beginning Sunday, January 19, 2020. Tickets will not be distributed to anyone other than the purchaser of record. Photo ID will be required. Onsite Registration:
If you are not yet registered for the show, please follow the instructions above. If you are already registered for IBS, you can head to the room of the workshop you with to attend on Monday, January 20 and staff onsite will process your purchase.Â
NAHB - 3.00 CE hour(s), NKBA - 0.3 CEU(s)