Danielian Associates Architects + Planners Irvine, California

Cassie Cherry serves as Director of Marketing for Danielian Associates Architects + Planners, providing strategic marketing direction, trends analysis, market research, and brand management. She brings nearly 20 years of marketing experience within the residential homebuilding space to her position at DA, overseeing business development opportunities and growth initiatives throughout the organization. Cassie has a knack for combining technical expertise with creative communication strategies and uses this foundation to ensure DA builds trusted relationships with each client and delivers market-driven home designs. A frequent media contributor and speaker at industry conferences, Cassie received her bachelor’s degree in social sciences from the University of California at Irvine and maintains active involvement within multiple national and regional industry associations. She is a LEED AP and presently sits on two national subcommittees – Sustainable & Green Building and Healthier Homes & Communities – for NAHB.