Wayfair Professional

As a Brand Marketing Director at Wayfair with an MBA from UNC Kenan-Flagler, Amanda brings over a decade of experience in developing impactful marketing strategies with a strong emphasis on B2B. Her career began at IBM, focusing on market research and insights, and continued at Johnson & Johnson, where she managed field marketing, new product launches, and partnership marketing for the iconic Listerine brand, including a memorable activation at the 2019 FIFA Women’s World Cup. At Wayfair, Amanda leads a team of 14 brand marketers and oversees a diverse range of functions, including promotional and brand campaigns, partnerships with top-tier brands like Pinterest, Conde Nast, and Hearst Magazines, as well as PR, content, organic social media, third-party events, physical retail marketing, and site experience. Notable achievements include launching the Tastemakers Designer Shops affiliate program, featured in House Beautiful, AD Pro, and Furniture Today, and managing major campaigns like Way Day and Black Friday Cyber Month. She is passionate about evolving brand identities, fostering inclusive team environments (having previously led Wayfair’s Women at Work ERG), collaborating with creative teams to produce exceptional content, and aligning strategies with consumer insights to drive growth.