BSB Design

Michelle George is a Registered Architect in North Carolina with experience focused on multifamily developments, complemented by work in institutional and single-family projects. As the National Director of Innovation at BSB Design, she is focused on revolutionizing the design process to better serve clients by delivering high-performing assets. In 2018, Michelle began working with BSB Design and developed a strong foundation in completion of construction documents. Later serving as the National Multifamily BIM Director, she honed her expertise in Building Information Modeling (BIM) for large-scale residential projects. Today, she leads initiatives to improve design workflows, enhance the quality of life for residents, and foster a positive workplace for employees. With a commitment to innovation, she continuously seeks out new strategies that elevate both design and operational excellence, including the investigation of AI in the AEC industries.