What It's About:
Search engine optimization (SEO) techniques change frequently as do the algorithms search engines use to rank websites. With near daily shifts in usage and terms, your SEO efforts can easily jump the track if you don’t keep up. If you're confused about Panda, Penguin, Hummingbird, Pigeon or Possum, or not even sure what animals have to do with SEO, this session is for you. Discover Google’s latest changes, how they affect website rankings, and what to do to stay on the first page of search results.
Office Hours with Mitch:
After the session, Mitch will be available to meet one-on-one to review your website and current SEO strategies.
What You'll Learn:
History and timeline of what SEO is and how it came about
Top 10 things to look for on your website and make sure your SEO team is doing them
What to do when people are looking for your product but they do not know who you are, how to reach out to the ‘public’ with information for them to discover you and your company.
How to become an expert in search engine optimization
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.
NAHB - 0.50 CE hour(s)