International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

Don't Do That! Search & Display Marketing Tactics You're Currently Doing, But Shouldn't Be

Thursday, January 11 | 9:00 - 9:30 AM

Location: Tech Bytes - West Concourse, Level 2, Room W 230

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Remodelers, Single Family - All, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

What It's About:

You’re already using search and display campaigns to gain more leads and sell more homes. But are you running your text ads 24 hours a day, bidding on your competitor’s search terms and showing your marketing banners on as many sites as possible in hopes of gaining maximum exposure? Don’t do that! During this session, you'll learn the successful strategies real estate marketers are currently using in search and display and why less is more when targeting the right audience, lowering cost per click, growing your conversion rate and gaining quality leads.

Office Hours with Tanner & Joel:
Following their presentation, Tanner & Joel will stick around to work with you one-on-one. Show them what campaigns you’re currently running and let two experts audit your efforts and give advice on what you should be doing.

What You'll Learn:

  • Learn the importance of negative keywords in search campaigns.
  • Identify the best times and websites to show your ads.
  • Learn to target the right audience for your campaigns.
  • Learn the benefits of campaign tracking and analytics.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s)

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