What It's About:
Content marketing is one of today’s hottest topics, but success stories are rare and often short on detail. In this hands-on Tech Byte, you'll experience and learn about the online quiz campaign that generated well over 1,000 leads for one national homebuilder at a fraction of their usual cost. We’re sharing the entire playbook—learn about the conception process, the copywriting, the development, costs, targeting prospective buyers and even the marketing strategy and performance data.
Office Hours with Dennis & Megan:
Following the session, you’re invited to stick around with Dennis and Megan to explore quiz opportunities specific to your market(s), including possible quiz topics, quiz tools and how to measure success.
What You'll Learn:
Attendees will learn how this specific content marketing initiative was conceived and implemented, and why it was successful.
Attendees will learn the timeline and the costs to expect to launch this type of initiative.
Attendees will learn everything they need to know in order to implement a campaign like this on their own, or with the help of their marketing agency.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.
NAHB - 0.50 CE hour(s)