February 19 - 21, 2019
Las Vegas, NV
Days Until Registration Opens

Social Hour: Killer #SocialMedia Case Studies

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Wednesday, January 10 | 3:40 - 4:10 PM

Location: Tech Bytes - West Concourse, Level 2, Room W 230

Format: Tech Bytes Session Level of Content: Intermediate

Who Should Attend: Remodelers, Single Family - All, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker(s): Will Duderstadt, M/I Homes, Inc, Gahanna, Ohio | Matt Risinger, Risinger & Company, Austin, Texas | Heath Racela, This Old House Productions, Concord, Massachusetts

What It's About:

Let’s face it, creating killer content and maximizing its effectiveness on social media is hard. Standing out above the crowd in 2018 requires strategy, planning and teamwork—going viral can’t be left to chance. During this special Tech Byte, you're invited to finish your day with a cocktail and conversation with three of the industry's sharpest social media minds. Hear from a veteran builder with nearly 50,000 YouTube followers, the content lead for This Old House with a combined social audience of over 1 million, and a seasoned marketing manager whose social quiz campaign generated over 1200 unique leads and a legendary 39% conversion rate. They’ll take you behind the curtain of three successful social media campaigns, exploring what it took to create them, how they reached an audience and what impact they had on business metrics. Drinks will be served!

Office Hours with Matt, Heath & Will:
Following this program, you are invited to meet with the speakers and members of their team to review your current social media campaigns, answer questions or brainstorm on the next viral hit.

What You'll Learn:

  • Examine what makes a social campaign successful.
  • Understand the content planning and distribution process across Facebook, Twitter and YouTube.
  • Learn how to set and attain goals and metrics for social campaigns.

Continuing Education: NAHB - 0.50 CE hour(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Tags: RemodelersSales & Marketing ProfessionalsSales, Marketing & Customer FocusSingle Family - All

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