What It's About:
Have your creative juices run dry? Do your marketing campaigns get lost in the pack? Are you ready to build a stand-out blockbuster brand? This session is for you! Using current examples straight from The Nationals? Sales & Marketing Awards, you’ll learn the principles of great graphic design and how to create eye-popping marketing materials buyers can’t ignore. Discover why visuals matter and how your branding directly influences buyers. Learn how to give valuable, constructive feedback to your graphic designer or marketing agency to create a dynamic, highly effective product. Stop wasting valuable marketing dollars with bland marketing campaigns that your customers ignore. Learn how to connect deeply with your fans and watch your sales, revenue and referrals soar!
What You'll Learn:
Discover why graphic design matters to your brand and how it influences buyers.
Learn how to develop an internal creative design process that ensures consistency and creativity in your marketing.
Understand how to give helpful, constructive feedback to your graphic designer or marketing agency, in order to create memorable, exciting marketing campaigns that deliver amazing results every time.
Discover resources ranging from apps to articles that will teach the basic "tenets, terminology, and technology" behind all great graphic design.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)