International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

Why Aging-In-Place Remodelers Need to Connect with Family Caregivers

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Wednesday, January 10 | 10:30 - 11:30 AM

Location: OCCC - West Concourse, Level 3, Room W 304 G

Format: Building Knowledge Session Level of Content: Intermediate

Who Should Attend: Remodelers, 55+ Housing Builders & Developers, Sales & Marketing Professionals

Track: Custom Building & Remodeling

Speaker Handouts and Other Documents

Speaker(s): Kathi Scharf, MA, Immersion Active, Frederick, Maryland

What It's About:

Over 44 million Americans provide care for senior loved ones each year, and 66% of those family caregivers say they have a significant impact on that senior's purchasing behavior. Whether you're selling walk-in tubs, barrier-free showers, ramps, chair lifts, kitchens, flooring, additions or other aging-in-place items, understanding the role the family caregiver plays in the purchasing decision can mean the difference between success and failure. In this session, you'll learn about the family caregivers' demographics, the buyer’s journey and objections and concerns, as well as marketing tactics to connect with this consumer. You'll leave with a variety of specific strategies you can use to target these influential consumers.

What You'll Learn:

  • Understand the family caregivers’ demographics.
  • Examine the caregivers’ buying journey, friction points and messaging triggers.
  • Learn tools to overcome objections.
  • Learn how to create better messages and campaigns to close more sales.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.


Tags: 55+ Housing Builders & DevelopersCustom Building & RemodelingRemodelersSales & Marketing Professionals

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