January 9 - 11, 2018
Orlando, FL

Clash of the Titans: Marketing Megaminds Debate Today's Hottest Topics

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Wednesday, January 10 | 1:30 - 2:30 PM

Location: OCCC - West Concourse, Level 3, Room W 311 G

Format: Building Knowledge Session Level of Content: Advanced

Who Should Attend: Single Family - All, 55+ Housing Builders & Developers, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker(s): Dennis O'Neil, ONeil Interactive, Inc, Hunt Valley, Maryland | Will Duderstadt, M/I Homes, Inc, Gahanna, Ohio | Kevin Oakley, Do You Convert, Delaware, Ohio

What It's About:

Join us for this advanced session as three of the industry’s smartest marketing minds debate the most important questions of today. Do you think social media is a waste of time, or do you love it? Do you give Google all of your money, or is SEO the way to go? There is no one-size-fits-all answer to most marketing questions, but understanding all sides of the argument will help you find your best answer. Come to challenge your thinking, defend your position and enjoy a lively no-holds-barred discussion.

What You'll Learn:

  • Understand how your specific business situation will determine the answers to the most common marketing questions.
  • Identify the counter argument for some of the most commonly held marketing "truths."
  • Learn challenging questions to ask your vendors when evaluating new marketing channels.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Tags: 55+ Housing Builders & DevelopersSales & Marketing ProfessionalsSales, Marketing & Customer FocusSingle Family - All

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