What It's About:
Join us for this advanced session as three of the industry’s smartest marketing minds debate the most important questions of today. Do you think social media is a waste of time, or do you love it? Do you give Google all of your money, or is SEO the way to go? There is no one-size-fits-all answer to most marketing questions, but understanding all sides of the argument will help you find your best answer. Come to challenge your thinking, defend your position and enjoy a lively no-holds-barred discussion.
What You'll Learn:
Understand how your specific business situation will determine the answers to the most common marketing questions.
Identify the counter argument for some of the most commonly held marketing "truths."
Learn challenging questions to ask your vendors when evaluating new marketing channels.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)