February 19 - 21, 2019
Las Vegas, NV
Days Until Registration Opens
137

You Had Me at Hello: How to Attract Ideal Leads with Targeted Digital Marketing

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Wednesday, January 10 | 8:30 - 9:30 AM

Location: OCCC - West Concourse, Level 3, Room W 311 G

Format: Building Knowledge Session Level of Content: Intermediate

Who Should Attend: Remodelers, Single Family - All, Sales & Marketing Professionals

Track: Sales, Marketing & Customer Focus

Speaker Handouts and Other Documents

Speaker(s): Meredith Oliver, Meredith Communications, Raleigh, North Carolina | Patrick Allmond, Focus Digital Marketing Agency, Oklahoma City, Oklahoma

What It's About:

Is your marketing delivering enough qualified leads? Do you wish you could match your marketing to your ideal homebuyers or spend your marketing dollars more wisely? In this session, learn how to utilize targeted digital marketing to find and attract more of your ideal prospects. Topics include these four targeted digital marketing tools: Search Engine Marketing, Facebook Advertising, Display Advertising and Retargeting Campaigns. Learn how to define your target market and match it to the best marketing channels to convert more prospects into leads. Don’t waste another dime on a firehose marketing strategy when a well-honed scalpel approach is much more effective. Join us and find more of your ideal buyers today!

What You'll Learn:

  • Understand what targeted digital marketing is and how it increases lead generation.
  • Gain insight on four targeted digital marketing tactics: Search Engine Marketing, Facebook Advertising, Display Advertising and Retargeting Campaigns.
  • Discover how to match your target audience to the appropriate digital marketing channels.
  • Understand the difference between targeted and non-targeted marketing.

Continuing Education: NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Handouts:

Tags: RemodelersSales & Marketing ProfessionalsSales, Marketing & Customer FocusSingle Family - All

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