International Builders' Show
February 19 - 21, 2019
Las Vegas, NV
FEB 19-21

Social Media & Website Blunders: How to Build Online Assets & Avoid Killing Your Business

Wednesday, January 10 | 3:30 - 4:30 PM

Location: OCCC - West Concourse, Level 3, Room W 308 C

Format: Building Knowledge SessionMore Info

Level of Content: NoviceMore Info

Who Should Attend: Single Family - All, 55+ Housing Builders & Developers, Sales & Marketing Professionals

Track: Financing Strategies, Market Forecasts & Legal

What It's About:

This session will provide a legal review of website and social media best practices. Learn about proper website terms of service/privacy policies, and how to manage your risks and recognize the pitfalls of social media accounts. Also learn how to use online tools to help build a long-term brand through trademark laws, including selection, registration and enforcement, and how to protect original company content—such as marketing materials and manuals—through copyright laws.

What You'll Learn:

  • Learn the different website legal controls such as terms of service/privacy policies to better leverage your business' online presence.
  • Gain information about properly creating and using social media accounts, including how trademarks and copyrights should be part of that decision.
  • Understand the benefits of trademark and copyright enforcement to protect your brands, including building assets, marketing materials and internal business secrets.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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