The Evolving Homebuyer: Identifying & Capturing Your Market in 2025

What It's About

The new home market is shifting, and the buyers of yesterday aren't the buyers of today—or tomorrow. This program will dive into the key demographic drivers shaping the industry, from the emerging Gen Z homebuyer to the evolving expectations of Millennials, Gen X and Boomers. The data-driven analysis will provide a better understanding of who is buying now, what they’re looking for and how they're making decisions, as well as how economic, technological and lifestyle shifts will influence future housing demand, setting your business up for greater success.

How to Attend

Open to all IBS registrants.

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