CANCELLED: Power Scripting for Dynamic 55+ Courtship

What It's About

The 55+ sales approach to follow-up differs from open market sales because the 55+ consumer typically experiences a longer buying cycle. Follow-up becomes a challenge, and many sales professionals rely on corporate e-blasts and messaging to court their customers. That’s why a pre-planned courtship is critical to continuing to capture their interest and reinforce the lifestyle offered, helping them imagine their future. When you excite their imagination, you engage the consumer. This program is designed to teach the difference between communication that results in little response to communication that will grab the attention and interest of the 55+ consumer.

How to Attend

Open to all IBS registrants.

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