Crafting Effective Brands for Multifamily Residential

What It's About

In a competitive market, multifamily properties need a strong brand and a memorable story to stand out. This program will break down the process of using a brand story to create a cohesive brand experience across all touchpoints, from social media to print and the built space itself. Identify trends in residential branding and discuss how to use branding and graphic design to tell a unique story, create a "kit of parts" to generate excitement among potential renters, and implement a brand that continues to thrive after the initial agency scope.

How to Attend

Open to all IBS registrants.

---