Unlocking Attribution to Maximize Your Marketing Impact

What It's About

If you’re like most builders, you’ve put a lot of time and effort into various lead generation tactics and sales workflows, yet still find yourself unsure of which channel to credit for attracting a customer. Attribution challenges are real, even with the best CRM systems, making it hard to know where to invest your marketing dollars. In this program, see real-world examples illustrating the buying cycle and common attribution pitfalls to avoid. We’ll dissect and discuss various lead attribution models and share insights into using these models to make educated marketing decisions. Receive practical recommendations on leveraging free tools with CRM systems, especially for small and medium-sized builders.

How to Attend

Open to all IBS registrants.

---