The Dynamic Demographic Shifts Driving Rental Housing Demand

What It's About

Rental housing is poised to benefit from shifting demographic trends in the U.S. in the coming decade, including a growing young adult population and an uptick in immigration from pandemic-era lows. Continued challenges in for-sale affordability have shaped the next generation's views on the viability of homeownership. Today's renters have more options, including single family rentals and built-for-rent communities. This program will help clarify the demographic outlook for the U.S. and outline the potential implications for rental housing and your business.

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